Introducing City Express by Marriott
Product Offering:
City Express by Marriott provides owners and franchisees throughout the U.S., Canada, Caribbean, Mexico and Latin America, a hotel development opportunity with an efficient operating model, powerful revenue channels and best in class loyalty benefits from participation in Marriott Bonvoy. Marriott's entry in the midscale segment opens up development growth opportunities in many new markets including urban, suburban, secondary and tertiary markets throughout North and South America.
Reasons to Own
- Low cost to build
- Speed to market
- Building efficiency
- Powerful revenue channels
- Low affiliation cost
- Efficient operating model
- Tailored Marriott Bonvoy program
Target Guest:
City Express by Marriott target customers seek:
- Affordable accommodations
- Product/brand consistency
- Excellent and efficient guest service
Design Concept Details:
- Key count average: 100-150 keys
- Average time to build: 12-15 months for design and construction
- Chain scale positioning: Midscale