citizenM is an innovative lifestyle hotel brand with building specifications that work with modular or traditional new builds, redevelopments, conversions, or mixed-use projects.​ As the modern traveler continues to seek a hi-tech and high touch environment, Owners can take advantage of this growing demographic while benefiting from Marriott's powerful distribution engines, economies of scale and proven expertise in developing upscale lifestyle offerings.

• Innovative lifestyle brand with strong brand DNA and guest following 

• Tech-savvy experience

• Flexible development opportunity through modular or traditional new builds, redevelopments, conversions, or mixed-use projects

• Lean and efficient operating model

• Owners benefit from the power of Marriott's distribution system, Marriott Bonvoy® loyalty program, and wealth of experience in the upscale lifestyle segment

• Urban destinations

• Smart on-property functionality (e.g. 1 minute check-in via kiosk; iPad room controls)

• 24/7 F&B

• Flexible Model - new build, conversion, adaptive reuse, modular rooms