Explore Our New Midscale Development Opportunities
U.S. and Canada
U.S., Canada and CALA
City Express by Marriott is a conversion friendly brand that is already well established in Latin America and is now available for development in the U.S. and Canada.
Both brands are powered by Marriott's unique competitive advantages including:
- Bundled Affiliation Costs
- Leading Sales Platforms
- More Direct Bookings
- Economies of Scale
- Inventory Stock Readiness
- Focused Support & Training
- Tailored Marriott Bonvoy Program
Europe, Middle East, Africa and Asia Pacific Excluding China
Marriott International's new Four Points Flex by Sheraton franchise brand offers a light operational and design model, enabling owners to capitalize on growing consumer demand in the midscale segment, while taking advantage of Marriott International's powerful operational engines and proven expertise.
Four Points Flex by Sheraton is conversion-friendly, offering owners the ability to join Marriott Bonvoy and benefit from the power of Marriott International's distribution system and loyalty program without extensive refurbishment requirements. The brand offers a fast entry option into Marriott International's powerful platform while providing all the key elements midscale guests value.
The midscale traveler is highly price and value conscious. Location and price for a specific trip type are key decision-making drivers. Our brand promise has been tailored to meet the guests' needs and the cost model enables both an effective pricing strategy and meaningful growth, which will significantly increase distribution and provide guests with more choice in terms of locations to stay.